68% of consumers prefer watching videos to learn about new products, compared to articles, infographics, ebooks, and presentations (Source: Wyzowl).
The power of branded video content is undeniable.
Consumers recall your brand better and are more driven to buy your products.
YouTube is the preferred digital video platform for 90% of consumers in the United States (Source: Insider Intelligence).
If you’re a DTC brand that produces video content on YouTube, you need an omnichannel video marketing strategy that promotes your videos across all channels.
This way, your videos are available to consumers everywhere, resulting in higher brand awareness, consumer engagement, and the number of sales.
It’s recommended that DTC brands use tools like Zapier to automate their video marketing campaigns with ease.
Couple that with a mobile-first technology like QR Codes – there’s a lot of potential for positive ROI.
Uniqode’s QR Code solution comes equipped with a Zapier integration that lets you connect to over 1,500 apps, YouTube being one of them.
The best part?
No coding involved.
Let’s explore how you can integrate YouTube with Uniqode via Zapier to enhance your DTC brand’s video marketing strategy.
Why your video marketing strategy should be omnichannel
Businesses that adopt omnichannel strategies achieve 91% greater year-over-year customer retention rates compared to businesses that don’t (Source: Aspect Software).
Sharing your YouTube videos via social media and your website is an effective way to promote your brand. But, online channels alone aren’t enough. Your YouTube video content must be engaging, drawing viewers in from the very start with captivating YouTube intros.
You need to extend your video marketing efforts to all channels, be it brick-and-mortar stores, print media, direct mail campaigns, events, and so much more.
Now you must be wondering – How would your DTC brand promote YouTube videos via these offline channels and maintain a consistent and seamless consumer experience?
Youtube video URLs on your products and store aisles? Absolutely not. No one is typing them on their phones.
The solution is YouTube QR Codes.
Your brand can incorporate them into your video marketing strategy to connect the in-store experience with digital channels hassle-free.
QR Codes are easy to create and embed onto product packaging, flyers, banners, product catalogs, posters, and in-store displays.
Not to mention that DTC brands can leverage them across every stage of the consumer buying process.
Consumers can access your YouTube videos wherever they go, and that makes all the difference. This helps increase the number of views and leads to quicker purchase decisions and higher consumer engagement levels.
How to automate your video marketing campaigns using YouTube and Uniqode
It’s a hassle to manually change your dynamic QR Code campaign’s destination URL every time a new YouTube video is uploaded.
Uniqode’s Zapier integration eliminates the need for manual modifications and lets you automate this process easily.
Here’s how it works – when your DTC brand adds a new video to a YouTube playlist, the corresponding dynamic QR Code gets updated with the latest video in Uniqode.
The changes are reflected instantly, and consumers scanning the dynamic QR Code will be able to access your brand’s latest video.
This automated workflow comes in handy for:
- Modifying promotional campaigns with new video content.
- Updating QR Codes regularly with new influencer videos or tutorials.
Step 1: Create a Zapier account (Skip this step if you already have one)
Sign up for a Zapier account using your email address or Facebook account.
Step 2: Connect Uniqode to Zapier
Log in to your Uniqode account and navigate to Integrations > Zapier. This is where you can access your API Key and Organization ID, which are required for the Zapier integration.
Click on ‘Add Uniqode to Zapier’. You’ll be directed to the page as shown below. Next, click on ‘Accept Invite and Build a Zap’.
Step 3: Make a Zap
Click on ‘Make a New Zap’.
Trigger – New Video in Playlist in YouTube
- Choose App and Event – YouTube and New Video in Playlist.
- Choose Account – Select a YouTube account.
- Set up trigger – Enter the YouTube playlist ID. For example, if your playlist URL is https://www.youtube.com/playlist?list=PL05ddFxpsfNfGQ4gTa4wuKC4nNO_sb9kU, the playlist ID is PL05ddFxpsfNfGQ4gTa4wuKC4nNO_sb9kU.
- Test the trigger.
Action – Update Dynamic QR Code in Uniqode
- Choose App and Event – Uniqode and Update Dynamic QR Code.
- Choose Account – Select a Uniqode account.
- Set up action – Fill in the required fields (QR Code Name, QR Code ID, Campaign Type – Website, Website URL).
You’ll find the QR Code Name and ID in the Uniqode dashboard. Here’s an example:
- Test action.
Step 4: Turn your Zap on (You’re almost done!)
Now that you’ve finished setting up your Zap, it’s time to activate it. Click on ‘Turn on Zap’. This is the most important step because your dynamic QR Codes won’t get updated if the Zap isn’t on.
Video marketing benefits: Why do I need it?
#1. Improves brand awareness
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in the text (Source: Insivia).
Marketing your YouTube videos at every stage of the consumer buying process leads consumers to remember your brand in the future.
When consumers recall your brand post-purchase, it results in more repeat purchases, positive word-of-mouth marketing, and higher consumer acquisition rates. Moreover, you can use your brand’s YouTube video channel as a source of advertising demand on 3rd party websites.
#2. Elevates consumer engagement
According to Wyzowl’s report, 43% of video marketers mentioned that customer engagement is a metric for measuring success in video marketing.
Videos hold consumers’ attention and increase retention time, regardless of whether they’re watching it at home or in-store.
This is the greatest benefit of video marketing – capturing consumers’ attention for a given period of time, enough to educate and convince them about your product.
#3. Increases conversion rates
70% of YouTube viewers have made a purchase from a brand as a result of seeing it on YouTube, according to Google Ads’ blog.
Videos are a great way to share all the information consumers need about a product before purchasing. This information is also useful during post-purchase, especially tutorial videos, like this one from Movavi.
#4. Results in more consumer interactions with your brand
Being a direct-to-consumer brand, you already have the upper hand in terms of one-on-one interactions with consumers.
A successful video marketing strategy elevates that advantage and sparks more consumer interactions with your brand. This builds stronger relationships with consumers and increases retention rates significantly.
#5. Appeals to mobile users
70% of YouTube watch time occurs on mobile devices.
Mobile-first video marketing strategies cater to your target consumers’ needs, both online and offline.
If you want your brand’s YouTube videos to garner more views and conversions, an omnichannel video marketing approach is vital.
It creates a sense of uniformity and consistency across both physical and digital channels, your consumers’ mobile devices connecting both of them.
These consistent consumer experiences are favorable in the long run, resulting in a positive brand image and long-term loyalty.
Uniqode’s Zapier integration – Automate your YouTube video campaigns hassle-free
Now that we’ve explored the functionality of Uniqode’s Zapier integration with YouTube, DTC brands can hop on the omnichannel bandwagon and automate their video marketing campaigns effortlessly.
Uniqode’s QR Codes are agile and scalable, suited for multiple types of marketing campaigns for businesses of all sizes.
Creating a QR Code campaign takes a few seconds, and a Zapier workflow only requires a one-time setup. No developer needs to be involved, and you can automate repetitive tasks seamlessly.
A happy writer with a fascination for technology, a passion for marketing, and a love for good literature. Feel free to reach out to her on LinkedIn to spark conversations about any of the above.
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