QR Code for Customer Feedback: Get Reviews in a Single Scan

What is a feedback QR Code?

A feedback QR Code is a type of QR Code that lets users scan and submit their review of your product or service. These kinds of QR Codes help customers share their valuable thoughts and opinions with your brand easily

How to create a QR Code for reviews

How to create a QR Code for Google Reviews, Facebook reviews, Yelp and other websites

You can create a feedback QR Code using a URL in 3 simple steps.

1. Go to Uniqode's (formerly Beaconstac)custom QR Code generator
2. Paste the URL where users can submit their reviews
3. Generate and download your QR Code

You can further customize the QR Code with colors and a logo to align it with your branding.

Learn how to design and customize your QR Code

QR Code for feedback: How does it work?

A QR Code can be associated with a form to obtain customer feedback and ratings. It is increasingly common for big-box retailers and small and medium businesses to ask for customer feedback, allowing them to improvise in-store customer experience.

For instance, at Pizza Hut, you can ring the bell on your way out if you have had a good time. Or, at Decathlon, you can leave your feedback by clicking on one of the four emojis to indicate if you were satisfied. This common practice is then used to identify the kinks in the system and is usually followed up with a customer support call.

But these complex feedback systems are expensive and do not yield immediate results. With QR Codes, you can ask for feedback and ratings without complicating things for the customer or your business.

All they have to do is scan the QR Code and leave their feedback. Uniqode's (formerly Beaconstac) innovative solution also allows you to retarget customers online on Google and Facebook, creating more touchpoints for you.

How to use QR Codes for feedback?

Lightning reviews

Instead of holding up the line at checkout while you ask customers to leave feedback, now shoppers can leave reviews in seconds with a single scan. You can also strategically place these feedback QR Codes next to your new product line, on the packaging, or on receipts, allowing consumers to make their voices heard. Depending on the feedback form you create, you can access their contact details and start retargeting them online.

Smart signs

A QR Code for customer feedback is not limited to just the retail industry. Realtors can use it at open houses to gather data about potential buyers to tailor their propositions better.

Adding a QR Code to the signage outside or inside the house can allow realtors to capture real-time feedback.

Learn more about QR Codes in real estate

Customer-backed inventory

Small businesses need to listen to their consumers. By implementing a feedback QR Code, they can move towards a customer-backed inventory. Amazon’s 4-star store has implemented this in their stores by prioritizing products that have been rated 4 stars and above.

Yelp reviews

Every business knows how important a Yelp Review is. Integrate a QR Code on posters, flyers, or a banner to get customers to review your business on Yelp.

Facebook recommendations

Social media reviews make or break an online business. While you can no longer rate a business, consumers can always recommend one and leave crucial feedback to let their network know if they should give them their business.

RELATED: How to get more product reviews for your brand

Google reviews

You can create a QR Code for Google reviews to let users scan and submit their feedback on Google. This lets you boost your local ratings, garner more valuable insights from customers, and acquire more footfall.

You might also like: How to use QR Codes for Google services

How to create a feedback form QR Code on Uniqode (formerly Beaconstac)

You can use Uniqode's QR Code solution to create an interactive feedback form for your business.

STEP 1: Under ‘Campaigns’, choose ‘Forms’ on the dashboard.

STEP 2: Create a form using one of the available templates or build your own.

STEP 3: Create a QR Code and attach your form to it.

STEP 4: Customize, test, and download your QR Code.

Guide to creating a form on the Uniqode (formerly Beaconstac) dashboard

Why you should use dynamic QR Codes for feedback forms

Suppose you’ve created a feedback QR Code that links to a form to let users submit feedback. Now, let’s say you wish to update the form to gather users interested in subscribing to your newsletter.

If you’re using a static QR Code, you’ll need to update the form, recreate the QR Code, and reprint it.

On the other hand, if you use a dynamic QR Code, all you have to do is update the feedback form. Your QR Code will direct users to the updated form instantly upon scanning.

You can also redirect the existing QR Code to a whole new form by just editing the QR Code campaign on the Uniqode (formerly Beaconstac) dashboard.

This is a cost-effective method that also allows you to save time and eliminate manual efforts.

Utilize a dynamic QR Code generator to generate, optimize, and freely experiment with different versions of feedback forms hassle-free.

RELATED: The difference between static and dynamic QR Codes

Looking to utilize dynamic feedback QR Codes for your business? Find out how much a dynamic QR Code costs!

Generate feedback QR Codes in bulk

If you’re a brand with multiple locations and branches, separately creating a QR Code for each branch consumes a ton of time and effort.

Instead, you can use Uniqode's (formerly Beaconstac)bulk QR Code generator to make multiple feedback QR Codes in one go.

Upscale your feedback QR Code campaigns seamlessly and simplify your workflows.

You can also automate the creation of bulk feedback QR Codes using Zapier. For instance, you can integrate Uniqode with Google Sheets via Zapier to generate a QR Code for every new spreadsheet row.

Advantages of a QR Code for customer feedback

There are several benefits to collecting feedback with a QR Code -

1. Cost-effective method: While most feedback systems will set you back, Uniqode's (formerly Beaconstac) QR Code solution starts at $5/month.
2. No need for an external interface: Since all the latest iPhones and Android phones can scan QR Codes without an app, there is no need for another interface/thirdy-party app to scan the codes.
3. Online retargeting: There are no wasted opportunities with a feedback QR Code. Uniqode's (formerly Beaconstac) QR Code solution allows you to integrate Facebook and Google Ads with a single click and retarget customers. This allows you to reach out to unsatisfied customers and incentivize them to come back.
4. Tracking and analytics: Track the number of scans along with the location, date, and time to gather customer data. Export these QR Code analytics to delve into them further, or integrate Google Analytics on the dashboard in a single click.

QR Code for feedback forms: Things to keep in mind

Pick the right QR Code size

The size of your feedback QR Code should be at least 1 cm x 1 cm to be rendered scannable by smartphones.

Otherwise, you can use the formula:

Minimum QR Code size = Scanning distance/10, where the scanning distance is the length between the QR Code and the smartphone.

Check out our QR Code size guide to learn more.

Use inverted colors during customization

While you design your feedback QR Code, ensure that you use a contrasting color palette for excellent scannability.

For instance, if the background of your QR Code is a dark shade, use a light shade for the foreground and vice versa.

Learn more: How to create custom-branded QR Codes

Select the right format for downloads

It’s crucial to select a suitable download format for your QR Codes. We recommend printing your QR Codes in scalable vector formats such as SVG, EPS, and PDF. This ensures that your feedback QR Code does not pixelate upon increasing its size and maintains a consistent resolution.

Check out our QR Code printing guidelines

Frequently asked questions