Uniqode's (formerly Beaconstac) QR Code Generator with Logo

QR Code with logo: What is it and why should you use it?

A key aspect of visual branding is the logo. Brand logos are unique and have a great impact on businesses. A tangible entity, it captures the customer’s attention and helps you establish brand recall.

Combine it with the power of QR Codes, and you have a successful marketing campaign. A QR Code with logo is easy to identify, fosters trust, and improves customer experience.

But are there any additional advantages of creating a branded QR Code? Read on to learn the five major benefits, how to design a QR Code with logo, and major brands that use it in their campaigns.

4 major reasons why you should customize your QR Codes with logo

#1 Improve brand recall and increase conversion

When you design a QR Code with logo, it instantly communicates brand identity.

This can play a crucial role in improving your credibility in the eyes of a potential customer.

Marketers can use branded QR Codes for promotion, marketing, communication, and advertising.

You can also create circle QR Codes, customize the color, size, frame, CTA, etc, and download the QR Code image in different formats.

#2 Easy to identify and stand out from competition

A QR Code with a logo is easy to recognize in a sea of generic, black-and-white QR Codes. The attractive colorful aspect of your QR Code can set you apart from other competitors.

Appeal to your audience with customized QR Codes.

Include your brand logo, and change its shape and color to match your brand aesthetic. This improves brand consistency, and customers can easily identify your QR Code.

#3 Boost engagement with an attractive frame and CTA

A QR Code, by nature, is engaging, as it acts as the gateway between the physical and digital worlds.

However, people often feel hesitant to scan a QR Code and are misled if there’s no actionable CTA, frame, or logo.

But when you add CTA to QR Code like “Scan to avail offer’ or ‘Scan to view more’, it is a preview of what the QR Code leads to. It also lets your customers know what to expect post-scanning.

This inadvertently improves engagement. If the QR Code is customized with a colorful frame, the impact is even higher.

#4 Create multiple QR Codes with logo in a few minutes

Let’s say you need to generate QR Codes in bulk for a marketing campaign or you are trying to generate multiple QR Codes for product packaging- how do make them in batches without losing time?

This is when you need a bulk QR Code generator.

Uniqode's (formerly Beaconstac)bulk QR Code generatorallows you to bulk-generate branded QR Codes without any hassle. You can create and manage the QR Codes and even check QR Code analytics from a single dashboard.

Now that you’ve bulk-created QR Codes, how do you ensure all the designs are uniform and adhere to the brand/company guidelines?

To do that, you can set up template access and mandate specific QR Code designs across the organization.

It ensures everyone follows the brand guidelines and adds a logo to their QR Code without fail.

Note: Bulk QR Code creation is only available from the Lite plan onwards. For more information, check out the QR Code generator pricing and features list.

Bonus benefit: Track your QR Code with logo and enhance campaign performance

With a dynamic QR Code generator like Uniqode (formerly Beaconstac), not only can you create QR Codes, but also actively track their performance.

Our QR Code analytics feature lets you access a myriad of data like the total number of scans each QR Code has received, unique visitors (to avoid double-counting of scans by the same user), the device used to scan, location, date and time, and so on.

And that’s not all!

If you wish to delve deeper and hone in on end-user demographics, Uniqode (formerly Beaconstac) offers a robust QR Code integration with Google Analytics.

Global brands that have included logos to their QR Codes

From website QR Codes on product packaging to coupon QR Codes on social media creatives- here are a few examples of brands that got it right with logos on QR Codes.

#1 Coca Cola

Source

Coca-Cola placed custom QR Codes on their cans to deliver a uniquely engaging experience.

#2 Macy’s

Source

Macy’s supplemented its Backstage Pass campaign with a customized QR Code to deliver exclusive video content to smartphones. Upon scanning, the Backstage Pass allowed consumers to view fashion tips and the latest trends from their favorite designers like Tommy Hilfiger.

#3 KFC

Source

KFC used QR Codes to promote offers on Internation Fried Chicken Day. Their social media campaign included a QR Code customized with the KFC brand logo. After scanning, people could win a free chicken bucket.

#4 Adidas

Adidas included QR Codes on their product packaging, clothing tags, and other marketing collaterals. Once scanned, customers were redirected to their online exercise videos.

#5 Levis

Levis leveraged QR Code with logo to offer shoppers an interactive experience. Upon scanning, customers were taken to a video about the features of the garment.

How to create a QR Code with logo in 5 quick steps

Now that you’ve learned about the benefits and how some of the biggest brands are leveraging them, the next step is to create one.

We recommend using Uniqode's (formerly Beaconstac)QR Code generator to create a QR Code in 5 easy steps.

Step 1: Log in to Uniqode's (formerly Beaconstac) dashboard

Click on ‘+Create’ on the right-hand side of the dashboard and select the QR Code campaign type.

NOTE: If you don’t have access to the dashboard yet, sign-up for a 14-day free trial to create custom QR Codes.

Step 2: Choose a QR Code campaign type, and add the requested details

Choose the QR Code type based on your requirements. It can be a website QR Code, landing page QR Code, app download QR Code, or any other QR Code campaign mentioned.

For instance, if you are making a website QR Code campaign, input the URL which will be converted to QR Code.

Step 3: Customize the QR Code with your brand logo

Custom design your QR Code on various aspects, starting with the QR Code shape. In the next step, upload your company logo. Or you can choose from the existing logos available in our dashboard.

1. You have the option to set the logo background to white. This is to ensure that the logo stands out.
2. You can also change the logo size within QR Code.

After this, you can choose the QR Code background, frame, and CTA.

Pro tip: Ensure ‘Excellent’ scannability so that the QR Code works and your customers can scan it easily.

Step 4: Save, download and share your QR Code

Your personalized QR Code is ready. Name the QR Code and save it in your dashboard. You can download it in any of the available formats suitable for you.

Pro tip: You can also set this QR Code as a template. This ensures all the users in your account access a standard QR Code design and maintain brand consistency.

Best practices to follow while using a QR Code with logo

1. Use contrasting colors to your brand logo for better visibility

If your brand logo image is black in color, try to use a contrasting color for your QR Code so that the logo stands out. On Uniqode's (formerly Beaconstac) dashboard, you can choose from a wide range of colors, shapes, and themes.

You can also use contrasting colors on the QR Code frame and CTA to stand out and look attractive.

2. Use a dynamic QR Code with logo for easy edits and quick customization

Let’s say you’re trying to generate a branded circle QR Code for your product packaging. Given that this is a long-term campaign, in this case, we recommend using a dynamic QR Code instead of the static (free) QR Code.

With a dynamic QR Code, you can experiment, modify campaigns, and edit QR Codes without the hassle of creating a brand new QR Code every time any changes are made.

All you need to do is redirect the existing QR Code to the new landing page without having to create it again.

Not sure about using a dynamic QR Code? Learn the difference between a static and dynamic QR Code.

3. Make your QR Code actionable with a frame and CTA

It's always a good practice to add actionable text below the QR Code within the frame. Clear, direct, and customized CTAs perform better than generic ones in marketing campaigns.

For instance, if your QR Code links to a contest, instead of using ‘Scan now,’ mention a more personalized CTA like ‘Scan to participate.’

4. Don’t overdo customization, as it impacts scannability

While it is important to customize your QR Code with logo, brand colors, and other visual elements, ensure that it isn’t rendered unscannable.

Over-customizing a QR Code can often impact its scannability. Once you create the QR Code, test it out for scannability before deploying it for usage.

5. Use high-quality QR Codes for print and place it on the right surface

Now that your QR Code is ready download it in a suitable format. For instance, if you are creating a transparent QR Code- it can only be downloaded in PNG format. If you are designing a QR Code for larger digital screens- we recommend vector formats such as SVG and EPS.

Whether on product packaging or a billboard, place the QR Code on a smooth, clear, scannable surface.

Placing it on uneven surfaces can impact scannability and leave the QR Code ineffective.

Frequently Asked Questions