Digital Address Book—Collect & Manage Leads via Your Digital Business Cards

Suppose you just gave a sales presentation and successfully convinced a prospect to make a purchase. This familiar scenario will likely end with you and your prospect exchanging paper business cards before manually saving each other’s contact information on your mobile devices. And once the call is over, you’ll also likely take the initiative to manually enter your prospect’s information into your company’s CRM.

Now, you’re probably well aware of how cumbersome these manual efforts can be, especially when you deal with many sales calls throughout the day.

So, how do you eliminate these manual processes?

By switching to the only paper business card alternative that initiates real-time, two-way contact sharing: Digital business cards (or virtual business cards).

With two-way contact sharing, you can capture your client’s contact information in your digital address book as soon as you share your digital business card with them. 

Continue reading to learn how building a digital address book via a digital business card can improve your lead collection and management process. We will also discuss a few popular sectors that can benefit from a digital address book.

Table of contents

1. What is a digital address book, and how does it work?
2. Why a digital business card solution serves as the best digital address book
3. How do I create a digital address book?
4. BONUS: Upcoming integrations to export leads into your organization’s CRM 
5. Examples of sectors that benefit from a digital address book
6. Build your digital address book with Uniqode
7. Frequently asked questions about digital address books

But first, what is a digital address book?

A digital address book (or a virtual address book) is a virtual list of contacts or leads you can build and expand using a digital business card. Through this virtual address book, you can view and organize the leads you collect via your card. Next, you can export these leads to your CRM through native integrations or Zapier.

How does it work?

Since digital business cards provide real-time interactivity, they can work as a two-way contact-sharing medium. 

Each recipient with whom you share your card can instantly share back their personal details via a form in that same card. These details include your recipient’s name, phone number, email, company name, etc. This functionality is active whether you share your digital business card in person or online.

You can view and organize all these details in your digital address book, with each card recipient being recorded as a lead entry in your list.

To use a digital business card that permits two-way contact sharing—allowing you to capture leads for your digital address book—you must opt for a specialized digital business card solution. Let’s learn why.

Why a digital business card solution serves as the best digital address book

Digital business cards can double as effective offline/online lead-generation tools. But to have this functionality for your cards, you must opt for a specialized digital business card solution.

Here’s how a digital address book works with Uniqode.

Once you enable the “LEADS COLLECTION” functionality (more on this below) on Uniqode’s dashboard, your digital business card can begin capturing leads in real-time during networking interactions. These leads are stored chronologically (per the order you meet your clients) on Uniqode’s dashboard.

You may also sync your list of leads to your organization’s CRM or export it as a CSV file, which you can manually load into your CRM.

These capabilities via a specialized digital business card solution, from lead capture and management to exporting, make for a robust, end-to-end networking solution. 

How do I create a digital address book?

To capture high-quality leads for your digital address book, you must first create a digital business card (takes only a few minutes). 

This step is necessary since the card is what initiates the two-way contact-sharing capability that populates your digital address book with warm leads.

Once you are in the card creation process, refer to the steps below to set up your digital address book:

Step 1: Enable the “LEAD COLLECTION” feature on the dashboard

During the card creation process, you will eventually reach the “LAUNCH” tab of Uniqode’s dashboard, where you will find the “LEAD COLLECTION” toggle switch.

Toggling on this switch enables your digital business card’s two-way contact-sharing capability. Now your recipients can submit their contact information to your digital address book using the virtual business card you shared. 

Step 2: Toggle on the data fields you wish to capture via your digital business card

The type of information you toggle on will be the form fields users fill out from your digital business card.

Step 3: Start capturing leads from your digital business card

Once you have completed steps one and two, a “Share your contact” button will appear on your digital business card. 

While viewing your card, your recipients can click this button to complete the contact form. The exact fields in this form correspond directly to the data you have toggled on under “LEAD COLLECTION”. 

Upon filling out the form fields, your recipients can click “Share my contact” to send the information they have entered to your digital address book. 

Step 4: Manage your captured leads on the dashboard

Each form submission your digital business card acquires from a recipient will be stored on the dashboard.

To access your digital address book, simply click on “Leads” on the left panel of the dashboard. 

Next, click the information button on the right side of a lead entry to view more information about that specific lead.

There you have it—with Uniqode, it is extremely easy and convenient to create and manage a digital address book.

The best part? It comes out of the box regardless of the digital business card pricing plan you choose.

Examples of sectors that can benefit from a digital address book

1. Sales
2. Real estate
3. Recruitment
4. Legal

1. Sales

Most salespeople are unaware that their digital business card can capture their client’s contact details alongside sharing their own. This capability allows them to build a digital address book filled with high-quality leads. 

Remember, the most ideal opportunity to capture a lead’s contact information is when they are warm and eager to engage with you.

Use this opportunity to present your card and ask your prospect to share their contact information through your card itself. The information your prospect shares immediately appears as a new lead entry in your digital address book. 

From this digital address book, you can view all of the warm leads you have collected and prioritize them for strategic follow-ups. 

2. Real estate

Collecting and nurturing leads is essential to becoming a successful realtor. Traditionally, this process begins when the realtor exchanges contact details with their prospects through a paper business card. However, the following manual work of adding the warm leads to your address book takes a lot of time. 

You can use a digital business card to streamline this initial exchange. Once you share your virtual business card, its two-way contact-sharing ability will allow the potential homebuyer to digitally submit their contact information. 

You do not need to manually enter this information into your digital address book since it is automatically recorded. Later, if you need a snapshot of all the high-intent homebuyers who shared their contacts with you, you can simply refer to your digital address book.

Learn more: Digital Business Cards for Realtors: Engage Clients Better

3. Recruitment

Another sector that can significantly benefit from a digital address book and two-way contact sharing is recruitment. 

Say you’re recruiting at a career fair. You might be interested in collecting the email addresses of all suitable candidates you encounter.

You do not have to do this manually on a spreadsheet or have your candidates fill out a form. Simply share your digital business card via Apple Wallet or Google Wallet (or as a business card QR Code). 

Once potential candidates view your card from their mobile device, they can share their email addresses along with their other personal details. 

You can organize all of this data later in your digital address book and then conveniently reach out to the candidates you wish to move forward in your selection process.

4. Legal 

In addition to conveying value and expertise, a lawyer’s digital business card can be an efficient lead-generation tool.

Once you have conveyed your expertise through your digital business card and got a prospect interested in your legal services, they are more likely to share their contact information. 

Your prospects can easily do this via the digital business card you have shared during your first encounter. You can view all of the information prospects share from your card in your digital address book. From here, you can begin due diligence on your potential clients based on the information they shared.

Collect and manage leads through Uniqode’s digital business card solution

We hope that you understand the importance and convenience of a digital address book and what two-way contact-sharing can do for your lead generation and management processes. 

If you wish to use these invaluable tools, you must choose a specialized, end-to-end digital business card solution. 

Choosing Uniqode allows you to effectively and conveniently utilize your digital address book, which you can start building using your digital business card. 

Simply share your card contact-free via Apple or Google Wallet, business card QR Code, or other digital methods to start capturing your clients’ contact information as leads in your digital address book. 

Very soon, you will be able to export the leads you capture into your CRM software—Salesforce, HubSpot, or 700+ other CRMs via Zapier.

Unlike with other platforms, you and your recipients get all of these capabilities without downloading an app. Moreover, Uniqode secures your digital business card activities—from creation, distribution, and performance tracking—via enterprise-grade security measures.

Suggested reading: The 6 best digital business card solutions available today 

Frequently asked questions about a digital address book

Can I use my digital business card to capture my prospects’ details?

Yes. If you opt for a digital business card solution like Uniqode, each digital business card you create will be capable of two-way contact sharing. With this functionality, your prospects can share their contact details back with you directly via your digital business card. 

Each prospect who shared their contact information through your card is automatically recorded as a lead entry in your digital address book.

From this address book, you can view, manage, and organize the leads your digital business card has captured. You can also export these leads into your organization’s CRM for lead nurturing. 

Can I enable two-way contact sharing for my bulk-created digital business cards?

Yes. Uniqode lets you bulk-create up to 2000 digital business cards at once. And each of these cards will have the capability to initiate two-way contact sharing—with a single click. This way, each of your team members can collect leads right from their digital business cards. Each captured lead will be recorded in your digital address book, which you can export to your organization’s CRM.

• Author Details

Author Details

Reuben Isidoro

Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content. Currently, he explores the profound impact of digital business cards on organizational ROI.

https://www.uniqode.com/blog/

reuben.j@uniqode.com