What is a dynamic QR Code? How does it work? How to create, track, and manage it? Find all these answers and more below.

Make your QR Codes work smarter! Generate positive ROI with QR Code campaigns. Compare the current QR performance with industry benchmarks and understand how to improve them.

You can use QR Code menus in restaurants as a contactless alternative to physical menus. Find out how to create QR Code menus with a menu builder, with and without a PDF. Discover creative examples of QR Code menus in action.

General Data Protection Regulation (GDPR) overview GDPR is a European Union (EU) privacy law that impacts businesses around the world. This law regulates how companies use personal data of users located in the European Union. If a business collects, transmits, modifies or stores any personal data of EU citizens, they need to comply with GDPR. […]

According to a recent survey by Statcounter in December 2017, 19.91% of the mobile market is occupied by iOS devices. For the last few years, sending proximity marketing campaigns to iOS was a breeze – Chrome browser scanned for beacon signals and displayed the notification on the device as soon as it detected a beacon […]

A comprehensive comparison of all proximity marketing solutions for retail (PART – 1) Since the 1960s, E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” – using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served various businesses. And although the four P’s have gone through various iterations over […]

UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018.  Very few in-store technologies have seen the kind of success that beacons have – 75% of the top 20 retailers in the U.S. have implemented beacons. And that’s because beacon technology delivers campaigns and enables personal communication when customers are […]